Advertising, sponsorship and collaborations
Grey Fox Blog features menswear style, fashion and lifestyle for all men. Its main target audience, the man aged forty and over, represents an often-forgotten but large and affluent demographic, but in practice the blog is read by men and women of all ages (see demographics below)
"At £320bn a year, the over-50s now account for around 47% of all UK consumer spending, up from 41% in 2003, according to research from Saga and the Centre for Economic and Business Research" The Guardian, 2015
The blog's content also reflects increasing interest in British-made menswear. I have appeared in the FT's How To Spend It magazine as a leading menswear influencer. For more on the blog's press coverage, see Press.
Blog & Social Media Statistics
Grey Fox Blog attracts up to around 13,000 unique users and up to around 40,000 pageviews monthly (Google Analytics).
Twitter followers: >14,000
Instagram followers: >22,000
I post on the blog approximately 2/3 times a week and several times a day on Instagram and Twitter. I use Facebook, Tumblr and Pinterest less frequently.
Demographics
Blog (source Google Analytics):
55% over 45 years of age
22% 35-44
I post on the blog approximately 2/3 times a week and several times a day on Instagram and Twitter. I use Facebook, Tumblr and Pinterest less frequently.
Demographics
Blog (source Google Analytics):
55% over 45 years of age
22% 35-44
17% 25-34
6% 18-24
Instagram:
23% over 45 years of age
25% 35-44
38% 25-34
13% 18-24
Around 1 in 5 blog readers and Instagram followers is female.
Instagram:
23% over 45 years of age
25% 35-44
38% 25-34
13% 18-24
Around 1 in 5 blog readers and Instagram followers is female.
Brands worked with
I've worked with the following brands on collaborations, style consultancy, photo shoots, factory visits, sponsored blog posts, social media takeovers, modelling, competitions, promotional events, product reviews etc:
Investec Bank (The Investec Derby) AMG Mercedes, Aston Martin, Marks & Spencer, The Guardian, eBay UK, Specsavers, Mr Porter, Hackett, Loake, Pantherella, Holdall & Co, Penhaligon's, Cheaney, Private White VC, Harvie & Hudson, Hawes & Curtis, Billingham bags, Peregrine, Exclusive Tailoring, Artefact London, Age of Reason, Jacamo, Turnbull & Asser, Johnstons of Elgin, Realm & Empire, D R Harris, Jo Malone, Land Rover, Tusting, House of Fraser, Spoke, Black.co.uk, Cravat Club, Scotland Shop, Fraser Knitwear, The Daily Telegraph, Remington, Jigsaw, David Clulow, Hardy Amies, IWC Watches, Mazda, McCann Bespoke, Moss Bros, Dege & Skinner, New & Lingwood, Thomas Pink, Barker, Oliver Peoples, Farlows, Musto, Glenfiddich, The Balvenie, The Crown Estate (St James's), Vulpine, Shackleton, The Park Tower Hotel, Woveninthebone and many others. For more information, see below.
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| Taking part in Loake's national campaign 2016 |
Working with you - product reviews, brand features and social media support
I welcome products and brands to feature on the blog and social media. When reviewing products, I give an honest and independent view to my readers, giving you the chance to deal with any concerns before publication. Product reviews and brand features are accepted and written on this express understanding in order to preserve the blog's independence.
Please note that I have to be selective in accepting products and brands to feature to allow me to keep on top of the workload and to preserve the blog's focus.
Blog costs, both financial and in terms of my time, have been mounting and I ask for a modest charge for being featured here and social media. Exceptions or reductions may be made for start-ups and projects of particular merit and interest.
Contact me here greyfoxblog@gmail.com for more information and my Media Pack.
Contact me here greyfoxblog@gmail.com for more information and my Media Pack.
Paid collaborations
I offer photoshoots, collaborations, advertising or sponsored posts (see below). I appreciate that different brands have different budgets; you don't have to be a large business to have your products featured - please ask for my Media Pack (above).
Guest posts
I receive so many unsolicited queries about guests posts that I'm afraid I cannot answer them all: I do not accept guest posts as these are invariably by writers paid by brands to gain access to this blog's following. However, if you are a blog reader who would like to write something for the blog please get in touch; I've welcomed such contributions in the past.
Disclosure
Guest posts
I receive so many unsolicited queries about guests posts that I'm afraid I cannot answer them all: I do not accept guest posts as these are invariably by writers paid by brands to gain access to this blog's following. However, if you are a blog reader who would like to write something for the blog please get in touch; I've welcomed such contributions in the past.
Disclosure
If I am paid for a post I will mention this by describing the post as 'sponsored', 'a collaboration' or some similar formula which makes it clear that I've received payment. Where I've been sent a product for review this will be made clear in the text.
[On 11 March 2016 Google published the following guidelines on paid content which I intend to follow, see Best practices for bloggers reviewing free products they receive from companies.]
[On 11 March 2016 Google published the following guidelines on paid content which I intend to follow, see Best practices for bloggers reviewing free products they receive from companies.]
Writing commissions, invitations to speak
I accept commissions to write for others, here or elsewhere. I've written articles on style for the 40 plus man, lifestyle, Made in UK menswear in the national press, blogs and websites - see Press above for more information. I also speak about blogging, menswear and the made in Britain movement.
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Age of Reason/Grey Fox silk pocket square - made & designed in UK, available for sale here |
Here are a few comments by advertisers and brands I work with:
'We had a nice uplift in ... sales when you did your blog. 15.7% of our web hits in Feb were from your blog. If I change the Feb date range to 18th Feb to the end of Feb, then 27% of our web traffic was down to you'.
'Hi David. As requested, performance stats for ... referrals for March so far. Once again the biggest external referral to the site'.
'We are, as ever, incredibly grateful for your recent post, and the high quality traffic that has followed. It makes such a massive difference to a brand at our stage...'
Donating to Grey Fox Blog
After much thought I've decided, at the kind suggestion of a Grey Fox reader, to add a donate button to enable anyone who wishes to contribute to my costs of running the blog - travel, time, purchases all make this a costly, albeit enjoyable but unpaid, occupation.
My principle wish is that you enjoy the blog. I don't want anyone to feel under any obligation to donate; give only if you feel able to do so. All donations will be spent running the blog, researching, travelling, buying products where necessary.
