Hammond & Co - Patrick Grant menswear at Debenhams

Occasionally I feel I might be making some progress with my search for style as an older man. Then I see someone effortlessly exuding style wearing battered basics and my illusion is shattered.

Or I meet Patrick Grant. This master of style always seems to look elegant without being starchy. I know, because I met him a few days ago to see the Hammond & Co collection he's designed for Debenhams.

But, of course, I console myself with the thought that Grant can easily look stylish. He owns a fashion business and no doubt has cutters and tailors to cater to his every whim.

But then Grant tells me that he's been wearing suits costing £299 from his Hammond & Co for Debenhams collection IN PUBLIC and has even had compliments on them from fashion journalists who assumed they were creations from his Savile Row workshops. And you'll be able to see him wearing the same suits in several episodes of the new series of the The Great British Sewing Bee, to be shown soon on BBC.

Grant wears a Hammond & Co suit, made from British cloth

Is it really possible to look that stylish in a reasonably-priced suit? I tried on a Hammond & Co suit jackets and it worked for me. He's right - it is possible to look very stylish (after Patrick has tactfully adjusted my wonky shirt collar) without breaking the bank. The cut, fabric and details look and feel right - rather than cheap and insubstantial compromises.

How have he and Debenhams achieved this? In his presentation Grant used the word 'simple' on many occasions. Every penny has been spent on materials and fabrication. Styles are unapologetically classic - the design team immersed itself in the Savile Row heritage of Hammond & Co before starting the design process.

Maximum attention was given to a reasonable number of products, producing a carefully-thought out capsule collection through which runs noticeable themes of Savile Row-inspired shapes and styles. Colours are generally plain grey, black and navy for town wear, highlighted by splashes of mustard and burgundy. Quality of materials is good - reasonably-priced knitwear is often thin and insubstantial; this is thick and chunky. Suit cloths are silky and flexible.

This is a collection for men of any age. I would have worn most of the clothes without any hesitation, as would a young man in his twenties wanting well-made but affordable British classic styling rather than drainpipe chinos and low waistbands.

This is pure style, rather than ephemeral fashion.

Here are images of my favourites - the best of which, in my view, is the Prince of Wales check double-breasted suit (made from British cloth) worn by Patrick Grant in the picture above. There is more to the collection, which you can find at Debenhams online or at most Debenhams stores.