There is a quiet tweed revolution happening in the world of fashion and retail; a revolution which has seen Harris Tweed double its production between 2009 and 2012 leading to the highest levels of manufacture in fifteen years (Harris Tweed Authority).
Sample colours of Harris tweed |
But who is buying all this tweed and how did it suddenly become so stylish once more? Over the past couple of years, men of all ages have started buying accessories and not just the odd umbrella, cufflinks or belt, but binging on bags, satchels, scarves, shoes and jewellery where there is something for everyone. The sporting jacket, tweed blazer and plus fours still have their loyal following, but it is this accessories market where tweed and more especially Harris Tweed have found a new and fashionable outlet.
Nike Harris tweed |
Breagha Harris tweed satchel |
And just as in the nineteenth century, accessories are no longer merely status, class or economic symbols of power; they reflect a changing cultural phenomenon of the rise of a new modern (in this case twenty-first century) man. This man is comfortable and delights in style and fashion, tempted by a sparkling London menswear scene. The accessory offers a way to ease into the world of men’s style, especially those accessories which combine tradition and modern design; enter the Harris Tweed back pack. Accessories are taking centre stage once more.
The beauty of tweed is in the infinite variations of colour and texture. My problem with tweed is wool ... Very difficult to wear if one is sensitive to wool. Have there been any innovations to reduce the itch factor?
ReplyDeleteThanks for the mention!
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