Ageless style in The Guardian - are attitudes changing? When will the fashion industry sell to the older man?

In an excellent article on 22nd February, The Guardian's Anne Karpf wrote about the rise of older fashion models and accompanied this online with a gallery, Ageless Style - In Pictures. While it was gratifying to see my image included in the gallery, I was more impressed that there is at least discussion about the topic. It's been a strong theme of this blog that the fashion industry needs to sit up and take notice of older men and women - a burgeoning and affluent demographic. 

While there is a long way to go, grey style now has its foot firmly in fashion's door. So, I fail to understand how hard-nosed commercial organisations can ignore a large market like the grey pound. As I'm reporting here on Grey Fox, the products are there, but the willingness to sell them to us, using older models and sophisticated sales campaigns, is absent.

Here are the links:

Ageless Style - In Pictures

Older models: the women in their 60s, 70s and 80s who are shaking up fashion