For many men the convenience of having a selection of clothing sent direct to their houses for them to choose from is a timesaver. To be successful, such a service must quickly appreciate and reflect the client's tastes and preferences. I've had the chance to try out Dappad, a relatively new business founded by Swedish-born Erika Nilsson-Humphrey, a former investment banker who, while working in finance, saw the need for a service such as Dappad.
The idea is that you are sent a box of clothes and accessories to try out and buy if you like them. I went through a number of questions with Erika, in which she found out my size, style and colour preferences and the types of look I prefer - even my admiration for the style of Cary Grant was relevant. Shortly after that a box arrived with a choice of ties, jackets, shorts, shirts and accessories.
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| Some of the items in my Dappad box |
I was impressed, Erika had interpreted my taste very well and was even bold enough to try a shorts suit (she'd obviously done her research on the blog). Brands included Eton Shirts, Gant Rugger, Orlebar Brown, Lindeberg, Anderson: all good quality makes, many Scandinavian in origin and style. I'd have kept almost everything, only a Gant summer blouson not being to my taste. Such a high success rate for the first time is impressive. Obviously as the service gets to know a client, its ability to predict his tastes improves. I highly recommend this styling service: go to Dappad to find out more.
This post was sponsored by Dappad.
An interesting innovation BUT also a stab in the back for independent retailers who are trying to keep afloat in these times of austerity. In Shrewsbury we are fortunate to have five fine menswear independents catering for different tastes: Majors, Halon, Pockets, Martin David and Chequers. You can walk around these and “Do a Dappad” on foot! We are lucky. Many sizable towns have none killed by, among other things, internet shopping. How long our treasured five survive if everyone shops on-line?
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