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XO Grey Fox

Nobis: Quality Outerwear from Canada

Sunday, 28 May 2017

Canadian brand Nobis was founded in 2006 and uses premium technical fabrics to make stylish outerwear. The brand’s founder, Robin Yates (previously at Canada Goose) is personally involved in testing products, sleeping out on frozen lakes and riding skidoos across the tundra in Nobis jackets - commitment indeed. I, in my turn, have tested the Nobis Jamison, a premium duck down-filled shirt (below), in the rugged uplands of England's Lake District, braving fresh air and wild garlic in the cause of impartial review.


I was introduced to the brand when at Pitti Uomo in January and was impressed by the quality of construction and well thought out details.  While lesser brands make do with lesser quality materials and design, Nobis tell me that they use Sympatex and Embrace membrane fabrics to ensure waterproofing, windproofing and excellent breathability. 


The shirt was tested on slightly warmer days than I would normally wear it. While climbing a hard slate-strewn track I quickly warmed up, but found the breathable fabric prevented me becoming too sweaty. Once on the fell, a cool breeze cooled me down, and the insulation kept me warm and comfortable. The shirt is lightweight and oozes quality in its construction.

The range uses features such as zipped underarm vents, super-strength magnetic fastenings and seam-sealed construction to ensure thermo-regulating properties and enable these enormously heat-efficient jackets to also be practical in an urban arena. As well as technical fabrics, Nobis uses ethically-sourced duck down and furs purchased from responsible, sustainable suppliers, as well as ensuring that every piece is machine-washable, which eliminates the need for environmentally-harmful dry cleaning processes.

For more product information see here. You can find Nobis products online here or in UK retailers like Harrods, Harvey Nichols or matchesfashion.com.

This is a sponsored post. I was lent the jacket for review and all views expressed are mine.
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Older blogger (63) in search of style. Menswear & lifestyle writer.
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