Marks & Spencer Best of British - Grey Fox tries it out

Earlier this week I posted an article on The Guardian Fashion Blogs Network in which I was photographed wearing M&S's Best of British collection. When I first approached them with the idea, M&S had little idea how I would use the images or what I would say. But they agreed without seeking reassurances. They provided clothes, location, photographer and even a stylist - and it was a bit of fun.

Images Marks & Spencer. Images of Grey Fox by Keir Harris

Regulars here will know that one of my themes is the failure of the fashion industry to use older models in marketing campaigns. Although M&S are an exception (think of Twiggy and the recent campaign which included Dame Helen Mirren, Tracy Emin and others) they chose to use a young model (Oliver Cheshire) to sell Best of British. I felt that such a high quality, classic yet modern, collection should be tried on an older man. I'd like to thank the superb photographer, Keir Harris, who did much to put me at ease and took such excellent images.

For Grey Fox's first impressions of M&S Best of British, click here.
For more on the Best of British collection for men and women on the M&S website, click here.