Smart Turnout was founded originally by a retired British Army officer and this shows in the their product range, which is strongly reminiscent of a school or regimental outfitters.
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And I don't mean that in a derogatory way. Last year I returned to my old school and a visit to the school outfitters was a highlight, selling everything from blazers, cricket sweaters and house ties through to cufflinks, football boots and house sports jerseys. There's a distinct style here, which is very British, yet stylishly sporting.
Smart Turnout's origins are obvious in the school and regimental colours that from the basis of much of the range of everything from cricket sweaters (made in England), shirts, bow ties and backpacks to nylon military-style watch straps. But much of this is presented with a modern and stylish twist.
Visit the Smart Turnout shop in Princes Arcade off Piccadilly in London or their new store at St Pancras.
Keep mentioning these British companies as they need as many people as possible to be aware of them in order to break out of their niche market.
ReplyDeleteOn my recent business trip to Asia I came across Smart Turnout in many of the high end retailers, sitting alongside the large French and Italian luxury houses and yet at home how many people have heard of them? Often a lot of our companies are better known and appreciated abroad, where they understand the quality and heritage of so many British products.
The trouble with Smart Turnout is that unless you happen to have been a member of a Guards regiment you will look a bit of a fraud wearing it.
ReplyDeleteAs an ex British soldier I can tell you that there's something wrong with this brand. They use colours that belong to real regiments, that are worn by guys who put their lives in harms way. These colours do not belong to Smarturnout. They did not "design" them and should not be for selling them as "designer" colours.
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