The Dandy Lab, a new concept store enhanced by technology, is launched in Spitalfields, London this week. Focusing on British craftsmanship and personalised shopping, it creates a one-off retail destination by fusing fashion, lifestyle, data and technology.
Opening on the 14th August, it aims to take the best of both worlds by giving customers the high street's ability to touch and try products with the often wider choice offered by online shopping. This is achieved with smart mannequins, a virtual showroom, an interactive styling wall and a café with wireless charging points. Customers can access the stories behind a selection of British brands including Smyth & Gibson, Alfie Douglas and London Terrariums through a number of display screens across the two floors.
The concept was conceived and managed by two entrepreneurial post-graduates from UCL and UAL, supported by a multidisciplinary team of specialists. Co-founder, Julija Bainiaksina said, “Technology is a major element of the store, but the main vision is to create a personalised shopping experience for customers that translates into tangible sales for brands.”
The store will be open on a trial basis for seven months with the view to opening a permanent store early next year. Store location: 73 Brushfield Street, Old Spitalfields Market, London, E1 6AA. Opening Times: 10am – 7pm, Monday – Saturday / 11am – 5pm Sunday.
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