On Tuesday 14th February I'll be speaking at Pure London, a fashion trade show at Olympia, London. I'll be giving my perspective, as a consumer and blogger, on the opportunities for menswear brands to market themselves more effectively at the older man. My contribution, in which I will be interviewed, will be at 11.15 to 11.45 on that day.
Regulars will have heard me expressing surprise and frustration at how the older man, a growing and affluent demographic, is largely ignored by the fashion world. I very much hope that my involvement at Pure will encourage a few brands to include them in their marketing. I will be giving my ideas, as a consumer, as to how they could do this, but also hope to learn the reasons for this myopia in the industry.
If you are there, please come and say hello, and take part in the discussion. I'd love to hear from brands with their thoughts. See Pure London.
