He kept his clothes plain, simple, well-fitting, well-cut and, no doubt, expensive. But that's not enough to acquire style icon status. Kennedy went further - he looked comfortable with what he wore, wearing even formal clothes with casual confidence and elegance.
It can be hard to do this. Try to feel at home in your clothes. Unless you're an extrovert, happy to wear high fashion, bright colours, unusual styles, stick with simple classics - particularly as an older man. Try to carry yourself in a relaxed manner - too stiff and your clothes won't sit well and the effect is ruined.
If you find it hard to relax when wearing a suit, try to imagine you're wearing your favourite jeans and casual top and act accordingly.
JFK was a fashion/style disaster until his new brother-in -law (the english actor Peter Lawford) took him under his wing and stopped him wearing plimsols and button down shirts (in the mid 1950s). He also introduced JFK to bench made shoes and the slim cut two button suit for which JFK became synonymous. JFK accepted the advice with his customary good grace and went on to become a style icon and of course President of the United States! A sound lesson for all of us seeking our personal style.
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