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XO Grey Fox

Gieves & Hawkes AW16 campaign uses father and son models

Thursday, 25 August 2016

Well done to Gieves & Hawkes for reversing the menswear trend towards advertising only to younger men with their autumn/winter campaign. It features father and some models Andre van Noord and Parker van Noord and was shot by Arnaldo Anaya Lucca. It's an obvious way forward to capture the older market and I look forward to other brands mixing young and old in this way.

As you'd expect, a classic collection is given a clean edge with crisp shapes and superb fabrics. See Gieves & Hawkes.



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Labels: menswear

1 comment

  1. RB29 August 2016 at 02:05

    The cut is good, the cloth is probably expensive, why is the design so absurd?
    It will make news, but for the wrong reasons.

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