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Showing posts from category: Birthday

Grey Fox's second birthday

Tuesday, 10 December 2013

Two years ago today I wrote my first blog post on Grey Fox. I intended to write for only a few months before moving onto another project. However, I found that no other older man was blogging about fashion and style in quite the same way and, after a few months, the funny and talented Polly Vernon at The Times wrote a five page article in the Saturday magazine called 'Shades of Grey' based on ideas from the blog. This was followed by mentions elsewhere (see Press above).

With such encouragement, I felt I couldn't give up and here I still am, enjoying every minute of it.


The blog recently reached a total of 500,000 views since it started. Grey Fox has nearly 3,000 followers on Twitter and visitor numbers increase daily. I'm totally in awe of this. I want to thank all of you for sticking with Grey Fox, commenting and e-mailing with ideas, questions and suggestions. It's been a truly humbling experience. 

I've made lots of friends through the blog and Twitter, many of whom I've had the privilege of meeting face to face. All are generous, creative, intelligent and funny people - aged from twenties to older than me. This has been the best part of being a blogger.

The blog still isn't a commercial venture, it costs me more than I earn from it. I won't allow commercial pressures to get in the way of blogging, unless someone has a bright idea.

Meanwhile, please keep in touch; tell me what you like and don't like, make suggestions, ask questions, tell me about your products, your businesses, your style and your plans. You are this blog.

David Evans, a.k.a. Grey Fox.
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Grey Fox is one year old - thanks to you all

Monday, 10 December 2012

Grey Fox at one year - Chairman's speech to the board


Grey Fox arrives on board Grey Fox to give his speech to the board and shareholders of  Grey Fox International

[Spoon bangs on table] 
Ahem! Twelve months ago I tentatively put pen to paper to describe my efforts to fill the vast vacuum that exists in the fashion world for clothes for men reaching middle age. I wasn't sure that the blog would last a month - let alone a year. Yet during this time we have appeared in the Times Style magazine and several other august, and less august, paper and online publications.

The blog now has over 500 followers on Twitter and has nearly reached 150,000 page views. This is small beer compared with some of the most popular blogs for men and women, although most of them have been around far longer. However, these figures far exceed any expectations I had in December last year.

I'm pleased that the blog has a real mix of readers, older and younger men, women trying to smarten up their partners and even fashion students studying that strange phenomenon, fashion and age. I'm am very grateful to you all - please keep returning and tell your friends. If you don't like what you see, tell me and make suggestions. If you like what you see, tell me.

If you're in the fashion industry, don't overlook the size and affluence of the older male market. We may not be as vociferous as women, but we demand high standards and better treatment than cheap-looking clothing aimed at lads in their twenties. If you feel you have something to offer this market, let me know and join the Grey Fox revolution.

Happy Birthday Grey Fox Blog. Here's to another year!

'Happy Birthday dear Grey Fox, Haaapy Birthday tooo....you'



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Older blogger (63) in search of style. Menswear & lifestyle writer.
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