Looking for something constructive to do with all those unwanted clothes? When I first embarked on this search for style I emptied my wardrobe. While I gave most to charity shops, the waste gave me more than a pang of guilt.
A recent poll tells us that we're amassing millions of items of clothing we consider to be fashion disasters that will never see the light of day again. Two in five (38%) admit to only wearing half of the clothes they own. Over one third (34%) of Brits are still throwing clothes in the bin which means we are sending millions of clothing to landfill (is that where all our red chinos go?)
However, as well as working as a look book for future outfits, social media can also be a reminder of fashion disasters from the past, with just under half (45%) of the men and women polled confessing to de-tagging Facebook photos because they’re embarrassed by what they're wearing.
M&S and Oxfam’s Shwopping initiative is calling on the public to ensure no clothing ends up in landfill by shwopping - not binning - these unloved items of clothing in their stores nationwide. With over 1 billion items sent to landfill each year in the UK, the retailer is calling on Brits to adopt a ‘buy one, give one back’ culture when they shop.
As part of its One Day Wardrobe Clear Out Shwopping event tomorrow, Thursday 3rd October, the retailer is asking the nation to ditch the bin and ensure their unwanted clothing choices can have a second life by Shwopping in-store to receive a £5 money-off voucher when they spend £35 or more on fashion.
Since its launch in April 2012, Oxfam has received over 5.3 million items of clothing thanks to Shwopping, which could be worth £3.3 million for the charity. All money raised by Shwopping is used to support Oxfam’s projects around the world working to alleviate poverty.
For more information on Marks & Spencer and Oxfam’s Shwopping initiative and the One Day Wardrobe Clear Out event on October 3rd visit www.marksandspencer.com/shwopping.
A recent poll tells us that we're amassing millions of items of clothing we consider to be fashion disasters that will never see the light of day again. Two in five (38%) admit to only wearing half of the clothes they own. Over one third (34%) of Brits are still throwing clothes in the bin which means we are sending millions of clothing to landfill (is that where all our red chinos go?)
Joanna Lumley believes Shwopping can revolutionise clothes shopping by asking consumers to adopt a ‘buy one, give one’ mentality, encouraging greater sustainability on the high street.
Social media sites have become the 21st century catwalk - one in ten (11%) admit using Facebook and Instagram to find out about clothing trends and styles. Surprisingly, it is men not women, that trawl celebrity Instagram snaps to find inspiration, with one in four (21%) admitting to styling themselves on men whose styles they admire.
However, as well as working as a look book for future outfits, social media can also be a reminder of fashion disasters from the past, with just under half (45%) of the men and women polled confessing to de-tagging Facebook photos because they’re embarrassed by what they're wearing.
M&S and Oxfam’s Shwopping initiative is calling on the public to ensure no clothing ends up in landfill by shwopping - not binning - these unloved items of clothing in their stores nationwide. With over 1 billion items sent to landfill each year in the UK, the retailer is calling on Brits to adopt a ‘buy one, give one back’ culture when they shop.
As part of its One Day Wardrobe Clear Out Shwopping event tomorrow, Thursday 3rd October, the retailer is asking the nation to ditch the bin and ensure their unwanted clothing choices can have a second life by Shwopping in-store to receive a £5 money-off voucher when they spend £35 or more on fashion.
Since its launch in April 2012, Oxfam has received over 5.3 million items of clothing thanks to Shwopping, which could be worth £3.3 million for the charity. All money raised by Shwopping is used to support Oxfam’s projects around the world working to alleviate poverty.
For more information on Marks & Spencer and Oxfam’s Shwopping initiative and the One Day Wardrobe Clear Out event on October 3rd visit www.marksandspencer.com/shwopping.
