Huntergather at London Collections:Men - seventies revived

Huntergather's AW15 collection shows a strong seventies style brought up to date with coated fabrics and contemporary materials.

It's with some trepidation that I've been watching the rise of a seventies revival in fashion. Having lived through it the first time round, I'm interested that there should be a return to flares and bad hairstyles. However, here it is and some seventies-style collections are, from my viewpoint, more wearable than others. Huntergather's is nicely-designed and made and is classic enough for a man of any age or sartorial tastes.

There is a whole generation which has only read about the seventies or heard about them from their parents, but nostalgia is a strong driver of fashion. I doubt I'll be back into flares soon, but will happily eat my hat when in a couple of years I'm wearing them.

See Huntergather.

Knitwear from huntergather

Huntergather was founded by stylist David Bradshaw (ex-GQ Style, Prada and Jil Sander) and Chris Bailey, who worked with Jigsaw Menswear in the nineties; so this is a newish brand with a pedigree. I'll return to Huntergather at a future date, but wanted to mention their Aran and Shetland knitwear, which I came across recently. 

huntergather Aran crew neck jumper, available in grey and biscuit

I've become very keen traditional knitwear; its simplicity of shape, material and design makes the humble jumper a classic that will endure. 

Trying on a blue Shetland crew neck jumper from Huntergather, also available in grey, pink and yellow

David Bradshaw, Partner & Creative Director, sees things this way too, commenting to me that:

'In matters of style men always seem to need some kind of validation. So, if somewhere there's a photo of a style icon, say Steve McQueen, wearing a particular piece of clothing, say an Aran sweater, it will always be used as a tool to persuade us that something we might have considered dowdy is really rather cool...

...and [David Bradshaw continues] there was a time when every self respecting mod, Paul Weller included, considered a Shetland sweater essential to coolness - and lets face it, when it comes to style, and Liam would no doubt agree, Mods know what's what.

At huntergather we will always bow at the temple of cool... hence our Aran and Shetland sweaters.'

The jumpers are priced at £145 and seem to have captured that spirit of classic cool that traditional knitwear imparts.

For more on huntergather, their knitwear and other menswear, visit their website or shop at 68 Wigmore Street or Selfridges, London.